Around The Business

Now that the business is online, what’s your Social Media Policy? Most businesses are not fully up to speed in the social media policy department. Take a second to think about these few questions:

1. What happens if an employee is spending company time on social media networks?
2. Does the employee need to identify him or herself as an employee on social media networks if they are talking about the company?
3. What happens if the employee is saying negative comments towards your business in these social media networks?

As a business you cannot limit the amount tweets updates and post your employees are posted per day. You also shouldn’t try to limit it. Give your employees the freedom to talk about your customers and what they are doing online. This action kills two birds with one stone. Your employee establishes a great relationship with your client, and also shows outside readers the mindset of your business. You need to spend some time as a business owner and establish some effective social media policies.

Establishing effective policies does not include a long list of do’s and don’ts. You as the employer have to establish a very clear idea of what the company would like to avoid online, and what activities would be encouraged by your company.

As you write your social media policies remember, your business comes first. Second the freedom that social media provides your employees comes second.