Icelanders as ancestors of Vikings may be perceived as strong, stubborn and patriarchal whereas Vikings were surprisingly egalitarian. They founded one of the world’s early democracies when settling in Iceland. Always everyone’s opinion was equal. It’s very important to know their culture before doing business with them.

Iceland is a tiny island somewhere far away on the Atlantic Ocean close to Greenland . Their consumer market is also really small. And on top of that they have their own national language that almost no one knows. All that doesn’t sound like the best place to do business.